MicroStrategy: Business Intelligence Tools and Features

DELTASION.com – MicroStrategy is one of the well-known business intelligence software that allows users to gain deep insights into data trends by offering a variety of analytical capabilities. This is important because currently, processing and analyzing data is very necessary in business.

Data is one of the most important assets for business in this era. However, business owners have difficulty managing and controlling large amounts of business information. Therefore, they strive to improve understanding and control over business data to maximize investment value.

Key Takeaways:

MicroStrategy is a well-known business intelligence software that provides an inside view of data trends by offering a variety of analytical capabilities. 

Data is one of the most important assets for businesses today, but managing and controlling large amounts of business information can be challenging for business owners.

MicroStrategy is a reliable, secure, and robust platform for business intelligence software.

This software runs on ROLAP which allows users to collect data from relational databases.

MicroStrategy can be implemented on-premises or as a cloud service on AWS or Microsoft Azure.

MicroStrategy also offers SDKs for customizing applications and integrating with other applications, as well as APIs and gateways for integrating with third-party analytics tools.

MicroStrategy's key features include data discovery, data customization, interactive dashboards, scoring, ad hoc queries, automatic report distribution, and well-organized reports with thresholds and alerts.

To help business owners, developers around the world are constantly racing to create better business intelligence software. However, MicroStrategy is one of the most reliable, trusted, and safe platforms. This article will discuss what MicroStrategy is and its features.

What is MicroStrategy

MicroStrategy: Business Intelligence Tools and Features
MicroStrategy: Business Intelligence Tools and Features

So, what is MicroStrategy? MicroStrategy is business intelligence software for companies. Their main platform contains a variety of features designed to help companies make data-driven decisions and optimize business processes. These tools and capabilities include interactive dashboards, scores, ad hoc queries, automated report distribution, and highly formatted reports, thresholds, and alerts.

MicroStrategy runs with ROLAP (Relational-Online Analytical Processing) which allows users to collect the data they need anywhere throughout the relational database. Data searches can also be carried out at the transactional level for specific data.

The MicroStrategy architecture can be deployed on-premises with Windows or Linux servers or as an AWS or Microsoft Azure cloud service. MicroStrategy’s User Interface allows users to access MicroStrategy applications and services via the web, Windows, Mac, and mobile devices. In addition to the development suite and administration tools, MicroStrategy provides a Software Development Kit (SDK) for customizing applications and integrating them with other applications. The platform contains APIs and gateways that allow users to integrate MicroStrategy functionality with third-party analytics tools, including Tableau and Power BI, as well as Microsoft Office integration.

MicroStrategy was founded by Michael J. Saylor and Sanju Bansal in 1989 at the Massachusetts Institute of Technology. Initially, Microstrategy focused on creating software to carry out data extraction and business analysis using non-linear mathematics. In 2010, the company started building BI applications for mobile platforms such as iPhones and iPads.

What are the features of MicroStrategy

MicroStrategy itself has a variety of features that are useful and superior to other business intelligence tools, including:

Data Discovery

This feature allows MicroStrategy to connect and interact with any type of data source and collect and mix data from multiple sources to produce useful reports. This software can collect data from several sources, starting from flat files, relational sources, big data sources, cloud systems, and others.

Data Wrangling

Data wrangling is a feature that allows transforming data into useful information and modifying it according to user needs. Various data handling and parsing techniques are used in this feature to create reports that provide useful insights. This feature is useful for both data scientists and business users.

Data Mining

This feature is quite superior for integrating data mining and data modeling from third parties. This MicroStrategy can be used by various types of users to build and design reports that are predictive and easy to access. This allows MicroStrategy users to utilize data from external sources and process it to create useful reports and have in-depth analysis. 

Cloud

MicroStrategy Cloud offers cloud-based business intelligence services. It gives users access to a suite of business analytics features and tools, including detailed analytics, mobile analytics capabilities, and advanced reporting. This feature is the main advantage of MicroStrategy. Users can choose to host their data warehouse on-premises or in the secure MicroStrategy cloud.

Cloud features are built with performance and reliability in mind. Designed with a robust security framework and meets industry standards to ensure that users’ business data remains safe.

Self-Service Analytics

With this feature, MicroStrategy helps businesses become more independent and has self-service capabilities that are not found in other business intelligence platforms. Users can easily connect to various data sources without having to get help from the IT team.

MicroStrategy makes it easy for users to create dashboards by offering an easy-to-use “ drag and drop ” feature. This can be done without modifying the data and without the need to make changes.

Good Security

MicroStrategy makes it easy to implement analytics through a powerful and integrated interface. The platform integrates group-, platform-, and user-level security controls that can be managed through power control modes.

By using MicroStrategy, companies don’t have to worry about the security of their valuable business data because MicroStrategy adds a layer of security.

How MicroStrategy Works

MicroStrategy is designed for the needs of specific business objects. This object will determine how to import data from data sources, perform calculations on the collected data, and display data results in the MicroStrategy dashboard.

When data is entered into MicroStrategy, it is saved into a dashboard. Furthermore, the data can also be manipulated even if not importing the data. Not only that, but MicroStrategy also works with various tools, such as displaying data, filtering data, creating data metrics, creating attributes, and combining them into one item.

Why MicroStrategy Is Widely Used

With MicroStrategy, companies can set up both traditional and modern business applications. There are several reasons why MicroStrategy is so popular. MicroStrategy is the only platform that combines enterprise analytics and mobility. It is very effective in combining valuable traditional business analysis with modern, latest, cloud and smartphone technology analysis. It helps companies to increase the value of information and accelerate business by building and implementing revolutionary business applications.

MicroStrategy’s unique technology is also designed in an integrated manner so that all parts work smoothly without any problems. It is one of the few platforms that easily integrates with leading technology vendors and open-source tools. Thus, making it easier to manage applications, processes, or workflows with superior analysis.

MicroStrategy’s report is also one of the best in the business. Features such as Mobile Business Intelligence, enterprise cloud technology, and big data analytics ensure faster application delivery. This allows organizations ton replace traditional business intelligence tools with digital badges to deliver data in real-time.

MicroStrategy Architecture

The MicroStrategy architecture is a type of meta-drive n where metadata is the central repository of all objects and can be used by all MicroStrategy products. These objects can be reused for all products. The following is the architecture of MicroStrategy:

First, there are object layers that contain objects and are stored in MicroStrategy metadata. These objects include administration objects with security features, performance parameters, and user grouping.

Report objects with building block installation features and provide textual and visual analysis. Analysis Objects and schema objects with features provide customizable logical abstractions from database schemas for different business models.

Then there is the ROLAP architecture. MicroStrategy uses ROLAP with three components, namely Dynamic MDX Engine, Dynamic SQL, and Freeform SQL Engine to provide direct access to various data sources, such as spreadsheets, databases, or textual data.

The next architecture is unified metadata which unites all data sources into one and processes them into a single data source.

Important Terms in MicroStrategy

MicroStrategy itself also has various terminologies or terms that are often encountered in its use. The following are important terms in MicroStrategy:

Facts

This term refers to the objects that form the basis of metrics and are stored in the data warehouse.

Attributes

 Attributes are information holders that add context to data.

Attribute Elements

 The data displayed in the report is called attribute elements.

Metrics

Metrics are analytical calculations performed on stored data to produce reports that are processed for decision-making purposes.

Prompts

 Prompts are a set of commands that help users to change report content dynamically.

Reports

Reports are collections of data that are modified and adjusted strategically according to user requests.

Why MicroStrategy is Different Compared to Similar Software

Several aspects make MicroStrategy different from other business intelligence software. First, MicroStrategy is not just a data visualization tool but offers a complete package for analytical and related needs.

Apart from that, MicroStrategy also provides seamless data collection and access features across all platforms, data wrangling, data parsing, data visualization, and accelerated data exploration.

The features in MicroStrategy make this software widely used. The convenience provided and the breadth of data accessed in the database means that MicroStrategy can help in creating interactive reports and dashboards to help decision-making.

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