Distinction: Business Analyst vs Business Intelligence

DELTASION.com – Even though these terms sound the same, business analyst vs business intelligence have differences that you need to know.

For companies that already use big data, business analysis and business intelligence are two techniques that are relied on to process information. Without these two techniques, it will be difficult for companies to interpret the data they need or find the solutions they need to maintain their business.

Moreover, each term has a function that influences data management. So, what is the difference between business analysis and business intelligence? Check out the discussion below!

Business analyst

Distinction: Business Analyst vs Business Intelligence
Business Analyst

Business analyst or business analytics is a data analysis process that utilizes strategy and technology to explore and extract insights into company performance. The data that companies use consists of past information which is intended to encourage planning and business success in the future.

In practice, business analyst is often used as a complement to business intelligence so that its benefits can be used optimally. Especially when you interpret data to predict future opportunities using accurate data.

Companies that learn and are able to apply business analysis can improve and change decisions quickly without incurring major risks. By combining business analysis and business intelligence, companies can also design strategies, identify opportunities in the market, optimize relationships with customers, show potential risks and suppress threats according to the results of past
evaluations.

Michigan State University also revealed that business analytics is used in a number of career paths that depend on the use of big data, including:

  • Database developer. Those of you who take up this profession must master processing and using databases to handle raw, unorganized data;
  • Database administrators. This profession has responsibility for preparing, managing and securing databases that store effective information about a company;
  • Data analysis manager. In this profession, you must be able to interpret and communicate data effectively to the team in designing strategies.

In business analysis and business intelligence, this technique is included in the approach that companies can use to access and explore the data they need. You will also be given the opportunity to explore new insights to develop business plans and performance in the future.

Business intelligence

Distinction: Business Analyst vs Business Intelligence
Business Intelligence

Broadly speaking, business intelligence is a data analysis process that combines strategy with company technology to analyze data from the past, present, as well as predictions and analysis results. The goal is to find measures that help the company operate all its activities efficiently.

This type of analysis provides the latest comprehensive business matrix for determining decisions. Apart from that, you can use business analysis and business intelligence optimally in creating performance benchmarks, checking market trends, building discipline, and improving most aspects of the business that the company manages.

Business intelligence is responsible for data access and exploration, as well as data analysis. That way, it will be easier for you to understand how a business runs. This analysis also makes it easier for you to make wise decisions for business growth.

This is inseparable from the existence of selected matrices for collecting potential data, unstructured data units, online analytical processing (OLAP), as well as creating reports and monitoring analysis for business performance.

You can adapt business analysis and business intelligence to suit your company’s capabilities. For business intelligence, in this case, it can be applied to research analysis, financial analysis, and computer system analysis.

If you conclude from the definition alone, you may have difficulty distinguishing business analysis from business intelligence. So to make it easier, here are a number of points that make business analysis and business intelligence two different things:

Distinction: Business Analyst vs Business Intelligence

Data usage

Data analysis utilizes past data from predictive models that show optimal techniques for future performance needs. The focus is also aimed at developing deeper insights to produce accurate predictions and the best business strategies based on data patterns from the past and present.

Meanwhile, business intelligence uses data to determine smart business decisions. A number of stages such as monitoring, collecting and reporting data are carried out for maximum interpretation. Because of this data processing, people whose professions are related to business intelligence often collaborate with data scientists.

Tools and applications

The next difference that you can see from business analysis and business intelligence is the tools and their applications. In business analysis, you use tools such as Qlik Sense, SAP Business Objects , and TIBCO. The results of the analysis are also applied to large-scale companies that are running a business.

Just like data analysis, data intelligence uses TIBCO as one of its tools . However, there are other tools such as word processing that help you compile, analyze and report results. Meanwhile, the application is used to boost company growth and productivity in the future.

Stage coverage and information

When studying data analysis, you will find a series of stages that include problem solving using the latest technologies. In the process, you must be able to change the form of data obtained into solutions that the company needs for strategies and predictions that are useful for advancing the business.

In business intelligence, you will receive insights and information related to the data obtained instead of making additional transformations on the data in question. These factors are what make data analysis and business intelligence different, but they need each other to complete the results.

Business prospects or businesses being managed

If you pay attention, time information really influences the difference between data analysis and business intelligence. This is because data analysis is aimed at those of you who want to change the business you are running without having to trigger fatal impacts. It is hoped that in-depth and targeted analysis will help companies make this happen.

This is different from business intelligence which is more specific to companies that want to start their business in the market. For this reason, in data analysis and business intelligence, this technique uses data from the past, present and predictions to get a clear picture of the prospects they will face.

Focus of the analysis used

Business analysis will focus on predictive analysis, which is a type of analysis that uses modeling and machine learning as well as data mining to determine opportunities for future results. The analysis results you obtain also help to anticipate developments and changes. Why questions are also used to obtain the answers needed.

Then in business intelligence, the focus of analysis that must be considered is descriptive analysis. With this analysis, you will get a summary of past and present data to display events that have occurred or are currently taking place. The types of questions used are what and how

Tasks carried out

You can see the difference between business analysis and business intelligence from the job description or tasks carried out. People who fill business analytics or data analysis positions usually create reports for team needs, marketing planning , dashboards, and decisions for profitable predictions for the business being managed.

Meanwhile, those who occupy business intelligence positions will analyze historical data collected from various information to produce information. From here, this information is used to identify and make important decisions that determine the future of the company concerned.

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